More and more people are opting for card payments lately. Their ease of use and convenience is making them a preferred option for all kinds of transactions. Thus, there is no need for customers to carry bulky cash or leave a product behind for shortage of cash. Another feature that makes it endearing for customers is that they get fast results.
Thus, for a merchant, it is inevitable to have the means for credit card processing nowadays. There are two ways in which this can be done: credit card terminal and online payment gateways.
In the case of the credit card terminal, you have equipment which processes card transactions. You swipe the card and enter user information which is used to authenticate the card. However, this is not a real time setup and takes about a day to get the charge levied. Another issue is that they run on electricity or via battery. Also, they need to be plugged in as information is sent through wires and cables. So, it is not a feasible option for sales persons and small time entrepreneurs.
On the other hand, online payment gateways are a secure and easy way to make credit transactions. But you need some means to connect to these gateways. With the launch of thousands of business applications that run on the iPhone itself, this is not a problem anymore.
This is how the merchant services gateway app for iPhone works. You enter the credit cards details and user authentication information and click the charge button. This information is then routed to payment gateways and validated. Once validated, the payment gets processed.
Thus, it provides one with mobility in addition to all other features that online mediums provide. Thus, the merchants can run their businesses from anywhere. He/She need not have dedicated phone and cable lines, credit card terminals or laptops to process payments via credit card.
In addition to mobility, the merchants can avail the various services provided by these applications. Payments via any card be it Visa or Master Card or any other, can be done using the Merchant services gateway app for iPhones. Merchants can also manage their accounts and keep a tab on their daily transactions. The interface also provides easy transfer of money. Another plus is that you can secure customers’ trust by preventing fraud and securing user information.
Thus, the iPhone can act as a portable gateway by itself. Once the application is downloaded, you can use the iPhone as a credit card terminal. Entrepreneurs can now tap into the customer base that was not accessible to them earlier. It is also useful for salespersons handling shows, stalls and small merchandise stalls in addition to full-fledged businesspersons.